With Dr. Coyte Cooper, professor of Sport Marketing at the University of North Carolina and former Division I All American wrestler.
- Marketing 101- How to market your team successfully.
- Core Product- Why would anyone want to join, participate, donate, or attend an event.
- Product Extensions- What else can you do to enhance the entertainment value of your program.
- Positioning- Why fans would want to choose to support your team.
Learn the concepts that drive the most successful teams on the planet AND practical steps for implementing these in your program so that you can see results immediately.
With special guest:
Coyte Cooper, Ph.D.